Analysis Of My Last Duchess By Robert Browning

Historically, women have been victimised and oppressed, by men and more subtly by societal constructs such as marriage. For ‘a man attaches himself to woman - not to enjoy her, but to enjoy himself’ , and this concept of a one-sided, selfish relationship is apparent in literary pieces. Within the setting of ‘My Last Duchess’, the Renaissance period, men held all-encompassing and direct control over their daughters and wives. The common practice in this era, of arranged marriage for dowry, consolidated the concept of women as a resource for they represented money and political power towards his family. Robert Browning uses this extreme perception of the Duke to commentate on male pride that was still prevalent in his own Victorian era. In the depression period of ‘Of Mice and Men’, women were demonised and sexualised. They became housewives whilst society decomposed around them, becoming increasingly unstable and violent. John Steinbeck presents Curley’s wife unsympathetically, and yet upon her death he relents that she was a product of her miserable era. In the age of ‘The Ruined Maid’, set during the urbanisation of Victorian Britain, women who turned to prostitution ‘ruined’ their social standings, but could live with a guarantee of economic stability. Yet, the poet Thomas Hardy satirizes his society’s view of prostitutes as ‘ruined’, rather suggesting that they lived among the freest and most refined of lives during his period. Furthermore, set most recently, the poemShow MoreRelatedAnalysis Of My Last Duchess By Robert Browning1523 Words   |  7 PagesZografakis English Period 8 7 November 2014 Throughout history, gender roles have been an important barrier in society. Women are forced to satisfy expectations established by men and society. â€Å"My Last Duchess,† by Robert Browning, focuses on the powerful Duke establishing certain expectations of the Duchess, and attempting to control her. Hamlet, by William Shakespeare, concentrates on Laertes establishing certain expectations of Ophelia, and seeking to control her. A Room of One’s Own, by VirginiaRead More Analysis of My Last Duchess by Robert Browning Essay examples1222 Words   |  5 Pages Analysis of My Last Duchess by Robert Browning Murder mystery intrigue. All describe Robert Brownings poem, My Last Duchess. From the speakers indirect allusions to the death of his wife the reader might easily think that the speaker committed a vengeful crime out of jealousy. His flowery speech confuses and disguises any possible motives, however, and the mystery is left unsolved. The poem is a great example of dramatic dialogue, a poetic form used to narrate and dramatize. It consistsRead MoreAnalysis of Robert Browning ´s My Last Duchess1165 Words   |  5 Pagesgiven by a character within the poem. My Last Duchess is a narrative poem where the poetic persona is narrating to another the story of his late wife. He first expunges on the painting of the duchess and then digresses to her personality and all her transgressions. He then makes some startling revelations about himself that allow the reader to become intimately aware of his personality. It is clear that the poetic persona in Robert Browning’s My Last Duchess is the Duke who is narrating the poemRead MoreAnalysis Of The Poem My Last Duchess By Robert Browning1370 Words   |  6 Pageshappening during their time of existence in the Enlightenment time period. Emily Dickenson; Robert Browning; and Jamaica Kincaid are three of many talented writers who along with all of the things they wrote about were the issues that woman faced throughout time in history. Em ily Dickenson wrote the poem 303 which talked about a woman who chose to empower herself; Robert Browning wrote the poem My Last Duchess about a woman who was ruled over by the same man who killed her; and Jamaica Kincaid wroteRead MoreAnalysis Of My Last Duchess By Robert Browning And A Woman s Lover 1712 Words   |  7 PagesThis analysis will look at how major themes such as, ambition, supernatural, reality and appearance, played a role in the way events occurred and how they have affected the marriage between Macbeth and Lady Macbeth. This analysis would also study how the author, William Shakespeare, portrayed these themes using language and historical context to affect the opinions of the audience’s perception of the two characters. As Shakespeare’s Macbeth had been written in the past, it would be of great contrastRead MoreSummary Of My Last Duchess By Robert Browning1164 Words   |  5 PagesProfessor Newberry 13 February 2017 A Reader’s Guide to Robert Browning â€Å"My Last Duchess† Title and Author Robert browning was born on May 7,1817 in Camberwell, England. To and accomplished pianist and a bank clerk. It is said by the age of five he was already proficient of writing and reading. At the age of twelve he wrote a volume of Byronic verse entitled Incondita, which his parents attempted to have published. By thirteen birthday Browning had received the rest of Shelly’s work, and declared himselfRead MoreSummary Of Porphyrias Lover And My Last Duchess1001 Words   |  5 PagesVisa Versa (An analysis of the similarities and differences of Last and Lover by Robert Browning) Robert Browning is the great poet of dramatic monologues. A dramatic monologue is described as narrator revealing characteristics about himself, while still explaining a particular series of events. Robert Browning was slow to make himself a name, but once he realized his capabilities in the literature world his career took off. Biographer, Richard Black explained, â€Å"Widely regarded for his knowledgeRead MoreRobert Browning and the Dramatic Monologue1390 Words   |  6 Pages2004 Robert Browning and the Dramatic Monologue Controlling Purpose: to analyze selected works of Robert Browning. I. Brief overview of Browning A. Greatest Poet B. Family Life II. Brief overview of My Last Duchess A. Descriptive adjectives B. Cause for death C. Description of his wife III. Definition of Dramatic Monologue IV. Comments by Glenn Everett A. Point of View B. Tone C. Audience Imagination V. Comments by Terry Bohannon A. No Christianity B. Evil Characters Robert Browning andRead MorePorphyrias Lover And My Last Duchess Comparison789 Words   |  4 PagesBrownings Porphyrias Lover and My Last Duchess (An Analysis of Comparing and Contrasting Brownings poems called Porphyrias Lover and My Last Duchess) Robert Browning was a Victorian poet. He portrayed an understanding of gender rules in his poems. Browning’s poems are similar to a puzzle, which makes the reader have to figure out what is really being said in the poem. Browning wrote two famous dramatic monologue poems called Porphyrias Lover and My Last Duchess. His poems create a high intensityRead MoreMy Last Duchess By Robert Browning951 Words   |  4 PagesMy Last Duchess by Robert Browning Robert Browning was born May 7, 1812 in Camberwell, London. His father was a senior clerk in the Bank of England. His mother was a pianist. His love for writing dramatic monologues came from his father who gave him the love Browning had for art and literature. Browning attended the University of London for half a year before returning home to read in his father s library. His first work, Pauline: A Fragment of a Confession, was first issued in 1833. It was his

American Culture Vs. American Society - 1496 Words

American Culture in comparison to Australian Culture American society is incorporated of traditions and conventions including language, religion, food, expressions and patriotism. It is accepted via scientists that almost every area of the world has impacted American culture, it is known as the nation of settlers. U.S. culture is basically moulded by the societies of Native Americans, Latin Americans, Africans and Asians. The United States is sometimes known as a melting point in which diverse societies have contributed their own different flavours to American culture. Exactly as Cultures far and wide have affected American society, today American society impacts the world. As the third largest nation on the planet with a population of more than 315 Million, the United States is the most socially varied nation on the planet. Australian society then again is altogether different to that of American society. For example, Australians are not as devoted as Americans. A portion of the patriotism could be ascribed to the noteworthy exhibit of American accomplishments that incorporates landing on the moon, taking a heading part in stopping Nazi Germany, designing the web and winning 30% of Nobel prizes. Then again, in Australia patriotism is been considered as a negative idea in a few viewpoints. However, Australians demonstrate their appreciation by directing ANZAC days for officers and many others. A standout amongst the most vital distinction that I have generally perceivedShow MoreRelatedHofstede s Six Dimensions Of Culture Essay1348 Words   |  6 Pagessuccess? Hofstede’s six dimensions of culture are an attempt to answer these questions and more. Dr. Geert Hofstede, studied employees of the computer firm IBM in over fifty different countries. When he examined his findings he found â€Å"clear patterns of similarity and difference along the four dimensions† (Manktelow, Jackson Edwards, Eyre, Cook and Khan, n.d.). The fact that he focused his research on solely IBM employees allowed him to eliminate company culture as a differentiating factor and â€Å"attributeRead MoreA Brief Note On The American Workplace Values1181 Words   |  5 PagesAmerican workplace values vary from one organization to the next. Differences can be determined by the location of an organization, including what state the organization is located in and/or whether that business is loc ated in a major city or the suburbs. Also, workplace values can be different depending on what industry the organization is in. A technical start-up company’s values could be vastly different than that of an established non-for-profit organization’s values. Workforce demographicsRead MoreCase Study 2 Hollywood1665 Words   |  7 Pages Case Study-Hollywood Influence on Global Culture 1. Most aspects of foreign culture, like language, religion, gender roles, and problem-solving strategies, are hard for the casual observer to understand. In what ways do Hollywood movies affect national culture outside the United States? What aspects of U.S. culture do Hollywood films promote around the world? Can you observe any positive effects of Hollywood movies on world cultures? 2. Culture plays a key role in business. In what ways haveRead MoreThe Second Hofstede Cultural Dimension Compared : Individualism Vs. Collectivism1643 Words   |  7 Pagesdimension compared is â€Å"Individualism vs. Collectivism† which indicates whether members within a society define themselves as individuals or associate themselves with a particular group. In Hofstede’s comparison of Japanese and American cultures, American culture scored relatively high (91) in the individualism dimension. On the contrary, the Japanese culture scored relatively low (46) which firmly categorizes the culture as Collectivist. To clarify, Americans places self over group (Individualist)Read MoreEssay on The United States Culture1208 Words   |  5 PagesUS CULTURE The United States of America being the third largest country in the world with more than 315 million inhabitants, consists of multicultural societies with ethnically diverse population. Since there are a lot of foreigners, the US culture has evolved in such a way accepting and tolerating other foreign cultures. US is very much influenced by protestant work ethics according to which people believe in themselves and their efforts to attain the goal of self-actualization and success. TheRead MoreAmerica s 5d Dimensions For Vietnam And Usa1091 Words   |  5 Pages3B. Hoffstede’s 5D Dimensions for Vietnam and USA Low Power Distance vs. High Power Distance In Vietnam there is a great disparity between those who are economically on top of the ladder and those that are below. There is virtually no middle class therefore Vietnam gets a very high power distance ranking of 70. It should be noted that in these societies that have a high power distance, trust in their managers is vitally important to sustain a good work environment. This could be due to manyRead MoreCultural Globalization: Fear of the Unknown950 Words   |  4 Pagesone national culture on another. This is perhaps more prevalent in the United States than anywhere else in the world. Although America is often viewed as the villain with regard to globalization, it is clear by the diversity of cultural groups in America, that this nation is also the recipient of global culture. With such a diverse cultural population it’s foreseeable to think there will be differences of opinion when it comes to discussion cultural importance. For every society believes it isRead Mo reThe Nature Of Organizations And The Contemporary Environment1294 Words   |  6 PagesAbstract Within every environment and business, culture plays a role in many different ways. In my reading I have found that culture is defined as the shared intellectual programming of the human mind which differentiates one group of individuals from another group. It has often been understood that statements about culture do not describe â€Å"reality†; they are all general and relative†. Often times you will find that dependent upon the person, culture can be very subjective, meaning everyone sees thingsRead MoreThe Face Of Education And The Changes It Has Undertaken Throughout History1425 Words   |  6 Pagesundertaken throughout history in the U.S. is a constant flow that thus alters the fabric of the American society. To provide an educated workforce for the future has been the job of educators for centuries, but with a greater immigration movement and presence, an educator s’ ability is limited and the fate of such children are left to suffer. Pulling from America ’s position as a â€Å"melting pot† of different cultures and people, students should not be subjugated to poverty and educational ignorance just becauseRead MoreUniversalism vs. Particularism689 Words   |  3 PagesUniversalism vs. Particularism is a concept forwarded by Fons Trompenaars, a Dutch author. Basically, this dimension asks if which is more important to you, rules or relationships. The Universalist, or rule-based, approach is roughly: What is good and right can be defined and ALWAYS applies. In particularistic cultures, far greater attention is given to the obligations of relationships and unique circumstances. Universalism vs. Particularism indicates how a society applies rules of morals

Hyperkinetic Children Essay Example For Students

Hyperkinetic Children Essay Hyperkinetic is just another word for Hyperactive. Hyperactivitydescribes children who show numerous amounts of inappropriate behaviors insituations that require sustained attention and orderly responding to fairlystructured tasks. Humans who are hyperactive tend to be easily distracted,impulsive, inattentive, and easily excited or upset. Hyperactivity in childrenis manifested by gross motor activity, such as excessive running or climbing. The child is often described as being on the go or running like a motor, andhaving difficulty sitting still. Older children and adolescents may beextremely restless or fidgety. They may also demonstrate aggressive and verynegative behavior. Other features include obstinacy, stubbornness, bossiness,bullying, increased mood lability, low frustration tolerance, temper outbursts,low self-esteem, and lack of response to discipline. Very rarely would a childbe considered hyperactive in every situation, just because restraint andsustained attentiveness are not necessary for acceptable performance in manylow-structure situations. Many parents rate the onset of abnormal activity intheir child when it is and infant or toddler. Abnormal sleep patterns arefrequently mentioned, the child objects to taking naps, he also seems to needless sleep, and becomes very stubborn at bedtime. Then, when the child isseemingly exhausted, hyperactive behavior may increase. Family history studiesshow that hypera ctivity, which is more common in boys than in girls, may be ahereditary trait, as are some other traits (reading disabilities or enuresis-bedwetting). Certain predisposing factors affect the mother, and therefore thechild, at the time of conception or gestation or during delivery. Included areradiation, infection, hemorrhage, jaundice, toxemia, trauma, medications,alcohol, tobacco, and caffeine. The course of the syndrome typically spans the6-year to 12-year age range. In many classrooms, children who displayinappropriate overactivity (restlessness, moving around without permission) ,attention deficits (distractible by task-irrelevant events, inability to sustainattention to the task) , and impulsivity (making decisions and responses hastilyand inaccurately, interrupting and interfering with classmates and the teachers)are likely to be identified as hyperactive. The diagnosis of hyperactivity isusually suggested when parents and teachers complains that a child isexcessively active, behaves poorly, or has learning difficulties. However,there is no specific definition or precise test to confirm that a child ishyperactive. This syndrome is most frequently recognized when the child cannotbehave appropriately in the classroom. There are three characteristic courses. In the first, all of the symptoms persist into adolescence or adult life. Inthe second, the disorder is self-limited and all of the symptoms disappearcompletely at puberty. In the third, the hyperactivity disappears, but theattentional difficulties and impulsivity persist into adolescence or adult life. The relative frequency of the courses is unknown. The individual, accordingly,does not grow out of the disorder. As the child passes through puberty,aggression and restlessness may decrease, but most symptoms persist and may leadthe adolescent to develop a low self-esteem and a tendency to withdraw. Theadolescent may also manifest anti-social tendencies, for instance, lieing,stealing, and violence, which frequently lead to delinquency. Similarly,symptoms persist into adult life and account for social maladjustment (behaviorthat violates laws or unwritten standards of the school or community, yetconforms to the standards of some social subgroup). Attention-deficitHyperactivity Disorder (ADHD), also called attention deficit disorder (ADD), ispresently the most common condition diagnosed in hyperactive children. Thisspecific syndrome focuses on the childs inability to pay attention. Thissyndrome occurs early in life (in infancy or by the age of 2 or 3 years ) ismore common in boys and m ay occur as many as 3 percent of prepubertal children. A small proportion of hyperactive children have a definite history of injury to,or disease of, the brain that preceded a change to abnormal behavior. Thesechildren show relatively minor disabilities of coordination, reflexes,perception, problem solving, and other behaviors often referred to assoftsigns of neurological disorder (brain-injured). It has not beenestablished, however, that brain damage or malfunction is a factor in most casesof hyperactivity. Studies of many children who had difficulties at birth showno connection between such difficulties and later hyperactivity. In these otherwise, normal children, hyperactivity, impulsivity, and distractibility arevariable. The syndrome has been described for many years, and these childrenwere previously said to have minimal brain dysfunction (MBD). In the MBDsyndrome, the behaviors of ADHD (attention deficit disorder with hyperactivity)were combined with poor coordination, emotional instability, immaturedevelopment, perceptual difficu lties, learning disabilities, language disorders,and minor neurological abnormalities observed through medical examinations. Inmost cases it is not possible to find a specific cause for hyperactivity and maynot be appropriate to try. Since hyperactivity behavior is common, starts earlyand persists at least into adolescence, has hereditary determinants, and also isrelatively hard to change by psychological means, it may represent a type oftemperament rather than a psychological or medical disorder. Most authoritiesfeel that factors that interfere with the normal development of a childs brainduring pregnancy, labor, delivery, and early infancy are most significant. How To Prevent Global Warming EssayOverall, behavioral and cognitive-behavioral treatments have been found to berelatively effective in the settings in which they are used and at the time,they are being instituted. There is some evidence to suggest that thecombination of medication and behavior therapy can increase the effectiveness ofthe treatment. Like the effects of medications, however, the effects ofbehavioral and cognitive-behavioral therapies tend not to be long-lasting. Apromising trend in treatment is to help the hyperactive child by teaching hisparents and teachers how to cope with his individual behavior. Hyperactivechildren need to have a relatively set routine that includes a maximum ofregularity and a minimum of surprises and interruptions. The school setting mayneed to be altered in such a way as to make additional help and provisionsavailable. The children frequently need praise, encouragement, and specialattention so that experiences that previously only lead to fa ilure may nowbecome successful and enjoyable. Unfortunately, some children may never make acomplete recovery from hyperactivity, and have a greater chance of developingalcoholism or mental health problems as adults. While the diagnostic definition and specific terminology of ADHD willundoubtedly change throughout the years, the interest in and commitment to thisdisorder will likely continue. Children and adults with ADHD, as well as thepeople around them, have difficult lives to lead. The research community iscommitted to finding better explanations of the etiology and treatment of thiscommon disorder. Category: English

Starbucks Case Study free essay sample

A Intro to Business 3/26/2013 Case Study Consumer Behavior in the Coffee Industry Did you know one franchise alone dominated an entire payment-processing market in just one year? You might have heard of this giant company by the name Starbucks. Howard Schultz, CEO of Starbucks, had a significant role in the company’s growth. Starbucks has steadily dominated the coffee market and has even extended to being a 3rd home for many of its consumers. Based in Seattle, Starbucks had significant competition when it opened its first store in the Pike Place market in Seattle, yet still managed to become superior. Starbucks used new advertising tactics and presented a unique experience for its customers, all of which was a game changer in the business world. Starbucks was created when three friends opened a small store to sell coffee beans and roast in 1971[1]. Jerry Baldwin, Gordon Bowler and Zev Siegl opened their store in the heart of the unique open air market in downtown Seattle. We will write a custom essay sample on Starbucks Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Located just off the harbor, Pike place market was the optimal location and attracted many residents and tourists. After ten years of incredible growth, Jerry Baldwin hired Howard Schultz as head of management. When Schultz first started, he slowly learned the coffee industry and helped made subtle but significant changes. For example, Schultz noticed that â€Å"first-time customers sometimes felt uneasy in the stores†[2] so he developed â€Å"customer-friendly sales skills and produced brochures that made it easy for customers to learn about fine coffees†2 Schultz had the vision of making Starbucks a coffee lounge versus a bar after being inspired by eastern traditions. Even though he did not agree with the new direction, Baldwin allowed Schultz to open one espresso bar and in 2 years, Schultz was able to buy out Baldwin and equity owners with the help of investors in 19921. Howard Schultz initially saw the power of consumer behavior early on when he realized Starbucks began to be a social gathering mecca for people instead of just an espresso stand. When Schultz first noticed the ‘seismic change in consumer behavior,’ he adopted a free-Wi-Fi service and mobile payment service and noticed that Starbucks began to attract people as if it was a third home for coffee enthusiasts. Although he jokes about not getting rent from consumers, it allowed Starbucks to create an online-experience in their ‘3rd home’ which was unique to the coffee scene in the United States. With scheduled deliveries and privatized ad networking, Starbucks was maximizing its profits and allowing an experience for coffee enthusiasts that did not make them feel locked-into paying. This shift in consumer behavior was in response to the cultural need for a place between home and work. As social beings, humans thrive for an excuse to hang out and socialize or participate in a community environment. This amazing experience that Starbucks supplied needed to be fine-tuned like any business plan. Like any business, Starbucks had challenges, such as their management of spending. In an interview entitled Business Brilliant, Schultz said that too much was focused on the customer instead of the infrastructure. To improve this, Schultz developed a unique experience in the store with the paired pastry-drinks and released free Wi-Fi for customers. In addition to free-Wi-Fi, mobile payments allowed consumers to avoid lines and continue their private work in the confines of the lounge. Soon Starbucks was thriving and announced that â€Å"the opening of 150 new stores in five years significantly exceeded the 1987 business plan’s objective of 125†[3]. Like every company, Starbucks faced unique issues in their business which slowed down growth initially which in effect slowed down growth in the long run. Schultz attributed the biggest hold-back in the long run to not investing in the supply chain, technology or manufacturing. Although Starbucks was marketing their franchise extremely well, they did not invest ahead of the growth curve and the infrastructures became under-par. In the Business Brilliant, Schultz candidly admitted that Starbucks â€Å"solely accelerated growth of the company. † Moreover, Schultz said the issue was that Starbucks â€Å"needed competency well beyond the size of the company and needed the kind of capability they didn’t have. † Since their infrastructure’s efficiency in the short run was hindered by technological limitations coupled with access to capital, the entire store chains needed to be shut down. Schultz defined the event as a need to redesign their image and retrain their employees. Starbucks was losing grip on the customers and their loyalty because the experience of Starbucks was losing its unique features. All of these internal and external issues that Starbucks was facing were all connected with values and company image according to Schultz. Schultz was so specific with the Starbucks experience that when he smelt burning cheese in a store he decided to ask the workers and they told him â€Å"So what, profits are up! † Soon after this, Schultz decided to close down and retrain all stores and employees. He sent out a press release admitting that Starbucks was misrepresenting itself. Although no one had accused or criticized Starbuck’s prior to his declaration, it was a bold move which negatively impacted the financial strength of the Company. However, the action proved loyal to the consumer and enhanced brand loyalty for Starbuck-addicts. This root issue of misrepresentation in the Starbuck’s experience and the company vision was so significant to Schultz that he needed rework his company from the ground up. This road block of ‘conserving the core businesses’ and ‘pushing for relevant innovation’ made Schultz tweak and adjust the Starbucks experience constantly but effectively. While Schultz attributes the root issue for Starbucks to be company image and adapting core values, could it be possible that the vision and image were not correctly portrayed because of unwise funding? Schultz does admit the funding issues contributed to the core issue of misrepresentation of company image and values, but he does not see the two issues in separate environments. Schultz assigns the core issue to misrepresentation and the surface symptoms to be funding. However, more funding or a different funding plan with more focus in infrastructure would have changed the outcome. The core issue was funding and the symptoms of the core issues were misrepresentation because of resource allocation. While their short term fixed costs of infrastructure and labor were solved, their reserved and recurring allocation towards the upgrades of their infrastructure lacked significantly. If properly funded before and seen ahead of the curve, their growth could have been anticipated. This is evident through the need to shut down and retrain employees. It’s clear that the total fixed and variable costs exceeded their revenue initially. Like all companies, there was a start-up curve but when the curve was dealt with, resource allocation was not the focus. The best plan of action ideally would start with addressing resource allocation. Starbucks was able to stay in business and have great growth so it’s clear the management was able to properly allocate their average variable costs and fixed costs for the most part. Nevertheless, it would have been best if the costs were optimized and revenue was set aside for changes in infrastructure. Funding should have been directed at things which would have produced stability in the long run. This would have lowered their total costs and properly funded their infrastructures for the long run and short run. Schultz should have looked at the management immediately after buying out the company and properly hired people with skills that would be able to guide Starbucks through significant growth. Investment in infrastructure to avoid long-term costs would have saved Starbucks from funding issues at later times. In addition to optimizing their infrastructure for the long run, Starbucks needed to invest more in manufacturing and supply chain for the success in the long run. For example, Starbucks should have initially allocated more funding towards small upgrades in their infrastructure such as ovens versus microwaves to avoid unpleasant scents in the customer’s experience. This also connects to Schultz’s emphasis on hiring employees and affiliates based on similar values. If the decision to hire those employees would have initially been more focused on similar values in addition to management skills, the variable costs to upgrade the infrastructure in the long run would have been lower because the management would have been more motivated to deal with the issue before the CEO had to see the symptoms. Finally, the management of Starbucks needed to choose their employee’s more wisely from the start. If Schultz would have chosen his employee’s based on the similarity of their values and the company vision, little issues such as smell in the customer’s experience would have been dealt with more efficiently. This connects to optimizing their infrastructure but focuses on the employees instead of the technology. It’s important to treat both with separate solutions because Schultz reminded us that the employees can only work with the assets they are provided with. This small change in the focus of the start-up of the company could benefit the image of Starbucks very efficiently and in a cost-productive way. Schultz jokes about not getting rent from Starbucks admirers yet he also notes that the potential to plug into the social media of the internet and create the environment was more beneficial than the issue of customers hanging out inside the store. The evolving Starbucks experience caused consumers to have incredible brand loyalty over alternatives such as Pete’s Coffee and Tea and Tullies. Yet the quick and agile response of technology was exactly what Starbucks needed to put it ahead of the ‘growth curve’ in social media while its competitors struggled behind. Schultz’s solutions were effective in the short run but he still realized his long run potential was limited by resource allocation. The problem with Starbucks and consumers was not the shift in demand for coffee consumers but it was resource allocation and initial planning. Howard Schultz’s plan of action was headed in the right direction apart from the minor mix-up between the surface symptoms and the core issue. In addition to new work practices, Schultz integrated new management and had to let go many of the people he knew were limited to the knowledge of the short-term. This new resource allocation towards what Schultz called ‘the backside’ of the company, allowed the company to finally resolve its funding and allocation issues. The new plan of action consisted of hiring new employees and investing in infrastructure to anticipate growth and new forms of technology; the poor management habits of the past from would not hinder Starbucks in the future. Similar to my suggested plan of action, Schultz’s initiative consisted of new employee’s, new technology and investing in the short term. If Schultz’s would have put more funding towards infrastructure to bring stability in the long run, he would have been able to manage the shift in consumer behavior and maintain profit without the need to close down the stores for retraining. The issue for Starbucks is not losing customers but how to accurately represent the company’s values. Moreover, if the employees were chosen correctly and the infrastructure was properly optimized, Schultz plan would have worked perfectly. All in all, every company in any industry is going to face challenges and have limited resources to meet them in an efficient manner. Howard Schultz used the resources he had to best manage Starbucks and handled the big issues he had efficiently and creatively. The future of Starbucks all depends on its management and commitment to adhering to the company vision and values. After experiencing the 2000-2008 period, one can see that the values will inevitably shift with changes in management. 4] The future of Starbucks is highly dependent on how long Howard Schultz continues to be an active part of the company and in shaping its vision. If affiliates and employees are chosen intelligently and have values matched properly with the company’s mission, Starbucks’s vision should be passed down effectively through each generation of new management. Nevertheless, the rise and fall of competitors in a market is inevitable and time will tell if Starbucks will eventually be surpass ed by a competitor. Starbucks will be a primary educational focus for many business programs. It is one of the best managed franchises in history and will remain one of the most successful for a long period of time. Like any business, Schultz received criticism for extreme responses yet these responses excelled the growth of the company. Much like my suggestions, Schultz acted quickly and made extreme changes which were crucial to repairing the infrastructure. Unlike most companies, Starbucks’s major focus is promoting the company image and values instead of putting profits first. Works Cited I. Schiff, Lewis. Starbucks CEO Howard Schultz Coming to NYC. Inc. com. INC, 18 Mar. 2011. Web. 25 Mar. 2013. II. Starbucks Corporation History. History of Starbucks Corporation – FundingUniverse. Funding Universe, n. d. Web. 25 Mar. 2013. III. McGraw Hill. Starbucks Corporation. Starbucks Case Study. MHHE. com, n. d. Web. 25 Mar. 2013. [1] Funding Universe, Starbucks Corporate History [2] McGraw Hill, Starbucks Case Study, Starbucks Corporate History [3] McGraw Hill, St arbucks Case Study, Starbucks Corporate History [4] Funding Universe, Starbucks Corporation History